France had the notion that people would enjoy watching "stock cars" race. Drivers were frequently victimized by unscrupulous promoters who would leave events with all the money before drivers were paid. In 1947, he decided this racing would not grow without a formal sanctioning organization, standardized rules, regular schedule, and an organized championship. On December 14, 1947 France began talks with other influential racers and promoters at the Ebony Bar at the Streamline Hotel at Daytona Beach, Florida, that ended with the formation of NASCAR on February 21, 1948.
By early 1947 Bill France saw the potential for a unified series of racing competitors. France announced the foundation of the "National Championship Stock Car Series", otherwise known as NCSSC. France approached the American Automobile Association, or AAA, in hopes of obtaining financial backing for the venture. When the AAA declined support of the venture, France proceeded to announce a set of rules and awards for the NCSSC. France declared that the winner of the 1947 NCSSC season would receive $1000.00, and a trophy.
